If you want to increase brand engagement at your corporate events and don't know how to do it, try personalised products! Below, we present strategies and examples so that you can do it in a simple and economical way.

At The Brand Companywe specialise in customising food service products to boost brands and give them greater visibility. Therefore, in this article we are going to show you how personalised products, such as water cartons, can increase engagement and strengthen a brand in all kinds of corporate events.

What is engagement at corporate events?

Engagement is related to how we connect with the customer, through their concerns, emotions and thoughts. On the other hand, engagement in corporate events seeks to connect with people from a business point of view. The idea is to encourage the level of commitment and attention that is generated in the attendees of these corporate events.

There are several strategies that can be used to increase brand engagement at corporate events. However, from The Brand Company, in this article, we focus on how personalised products can help you to achieve this goal.

Benefits of using personalised products in corporate events

Using personalised products in corporate events can help you to:

Establish corporate emotional connections

To increase the engagement of the attendees at your events you can use personalised products with your brand logo. Details like this are what will help you create a memorable experience that generates a sense of belonging and creates an emotional connection between attendees and your brand.

Increase brand recall

Personalised products can help you to create the 'wow effect' you're looking for, so that your event attendees understand your brand in a unique way and prolong their memories. You can combine this with other surprise elements during your meeting, such as corporate slideshows or interactions with your audience if it's a speaking slot on a specific company issue.

Examples of effective personalised products for events

Personalised water bottles

Personalised water bottles like the ones we have at   The Brand Company are a great way  to increase engagement at corporate events. As well as hydrating your guests during meetings, they are a key location for your brand to be visible. This can make them recognise and associate your brand with that rewarding moment when they feel good about refreshing themselves, thus improving the perception of your event.

Eco-friendly promotional materials

Personalised eco-friendly products range from a mug to cutlery to a personalised napkin. The idea is for your brand to be recognised and for your guests to develop a sense of belonging and an emotional connection to your values.

Personalised corporate gifts

They are very effective in increasing engagement. However, you must choose well which corporate gifts you use in your event or else you will leave a bad memory of your company. From The Brand Company we recommend that they are useful and quality objects, if possible related to the theme of the event. For example, if it is an event about sustainability, you could surprise the attendees with personalised  water cartons or reusable bottles.

How to implement personalised products in your corporate event

According to our experience at The Brand Company, to implement personalised products to increase engagement in your corporate event, some strategies you can apply are:  

Define objectives and target audience

It is important to know who you want to address, as this has a decisive influence when choosing the type of personalised products you need. You should also take into account your brand identity and values in order to design products accordingly.

Integrate personalised products into the event experience

Another point to note if you want to increase brand engagement at your corporate events with personalised products is their proper integration with the chosen theme and values. The products must be in tune with the experience of the event to maintain the coherence of your brand.

Contact us if you would like us to offer you guidance on the best personalised product options for your next events!