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LEGAL NOTICE

In compliance with article 10 of Law 34/2002, of July 11, on Information Society Services and Electronic Commerce (LSSICE), The Brand Company, S.L. (hereinafter, “The Brand Company”), Responsible of this online store, makes this information available to Users to define its Conditions of Use.

In addition to the contents set forth here, the specific aspects related to the protection of personal data and the privacy of the users of this website are developed in the Privacy Policy and Cookies Policy pages.

Identity of the Data Controller

·        Social denomination : The Brand Company, SL

·         Tradename : The Brand Company

·         CIF : B62752043

·         Registered in the Commercial Registry of Madrid: Volume: 37045, Folio: 7, Section: 8, Page: M-66170, Inscription 2

·         Registered Office : C/ Can Diners 1-11, Nave 6, 08310, Argentona, Barcelona, Spain

·         Activity : Advertising gift

·         Phone : 937915188

·         eMail : shop@thebrandcompany.net       

.         Domain Name:  www.thebrandcompany.net

         

Purpose of the Website

The online store “The Brand Company” has the following purposes:

·        Making available to the User the products and/or services offered for acquisition by electronic means, as well as offering information about them and the Controller .

·         Disclosure of information related to the Controller 's sector of activity .

·         Manage the list of subscribers and users assigned to the online store newsletter .

Regulatory framework

The activity of this online store is subject to the Spanish and European legal framework, specifically to the following regulations:

·       General Data Protection Regulation (RGPD) (EU) 2016/679, of April 27, which regulates the processing of personal data in the countries of the European Union.

·       Organic Law 3/2018, of December 5, on the Protection of Personal Data and Guarantee of Digital Rights (LOPD and GDD), a regional standard (applicable to Spain), and which defines and expands many of the concepts and rights present in the GDPR.

·       Law 34/2002, of July 11, on Information Society Services and Electronic Commerce (LSSICE), rule that affects those websites that, in some way, carry out economic activities through electronic means, as is the case of this website.

·         Law 03/2014, of March 27, General for the Defense of Consumers and Users (LGDCU), which regulates the conditions of sale and contracting.

Conditions of Use and Responsibilities

 Any person who accesses this website assumes the role of User, committing to strict observance and compliance with the conditions set forth herein, as well as any other legal provision that may be applicable. 

Toda persona que acceda a este sitio web asume el papel de Usuario, comprometiéndose a la observancia y cumplimiento riguroso de las condiciones aquí dispuestas, así como a cualquiera otra disposición legal que fuera de aplicación. “The Brand Company” will not be responsible for any damages, whether to itself or to third parties, caused by the inappropriate use of this website by the User.

The following conduct is strictly prohibited by “The Brand Company”. If the User commits any of the acts described in the following points that also constitute a crime, “The Brand Company” reserves the right to inform the authorities if the commission of the same is confirmed :

·         Introduce or spread computer viruses or any other systems that may cause damage to the physical or logical systems of the domain owner, its suppliers or third parties. This prohibition also includes scripts that could be inserted.

·         Reproduce the contents of the website without authorization.

·         Access (or attempt to do so) restricted areas of the platform without meeting the conditions required for such access. As well as revealing data about the operation of the website without express authorization from its administrators

·         Circumvent (or attempt to) the payment systems established by “The Brand Company”.

The content of this website cannot be considered, in any case, a substitute for legal advice.

“The Brand Company” reserves the right to modify any type of information that may appear in the online store, at any time and without prior notice, without any obligation to notify or inform Users of said obligations, which is understood to be sufficient. publication on this website.

This website has been reviewed and tested to ensure that it functions correctly on an uninterrupted basis. However, “The Brand Company” does not rule out the possibility that there may be certain programming errors, lack of specific availability (for example, server outages or maintenance ) or that force majeure, natural disasters, strikes, etc. may occur. or similar circumstances that make temporary access to the website impossible.

The User agrees not to use this website or, if applicable, the services or products offered therein, to carry out activities contrary to the law, public order or these conditions of use. Therefore,  “The Brand Company”is not responsible for the information and content stored, by way of example, but not limited to, in forums, chats , blog generators, comments, social networks or any other means that allows third parties publish content. However, and in compliance with the provisions of art. 11 and 16 of the LSSI-CE, “The Brand Company”makes itself available to all Users, authorities and security forces, actively collaborating in the withdrawal or, where appropriate, blocking of all content that could affect or contravene national or international legislation, third party rights or morality and public order. If a User considers that there is any content on the website that could be susceptible to this classification, please notify our staff immediately.

“The Brand Company”reserves the right to deny or withdraw access to the store without prior warning, at its own request or that of a third party, to those Users who fail to comply with our Conditions of Use.

Intellectual property

The website, including but not limited to its programming, editing, compilation and other elements necessary for its operation, the designs, logos, text and/or graphics are the property of “ The Brand Company” or, where applicable, It has a license or express authorization from the authors.

All contents of the website are duly protected by intellectual and industrial property regulations, as well as registered in the corresponding public registries , and the reproduction and/or publication, in whole or in part, of the website, or its treatment, is not permitted. computer, its distribution, dissemination, modification or transformation, without its prior written permission. “ The Brand Company” will ensure compliance with the above conditions, as well as the proper use of the contents presented on its web pages, exercising all civil and criminal actions that correspond to it in the case of infringement or breach of these rights by part of the User.

The designs, logos, text and/or graphics other than “ The Brand Company” that may appear on the website belong to their respective owners, who are responsible for any possible controversy that may arise regarding them. In any case, “ The Brand Company” has express and prior authorization from them. “ The Brand Company” recognizes in favor of its owners the corresponding industrial and intellectual property rights, its mere mention or appearance on the website not implying the existence of any rights or responsibility of the Controller over them, nor endorsement, sponsorship or recommendation by him.

Third party links

“The Brand Company” may make available to the User links or other elements that allow access to other websites belonging to third parties. We do not market the products and/or services of said linked pages, nor do we assume any type of responsibility for them, nor for the information contained therein, nor for their veracity or legality, nor for any effects that may arise.

In any case, “The Brand Company” states that it will proceed to the immediate withdrawal of any content that could contravene national or international legislation, morality or public order, proceeding to the immediate withdrawal of the redirection to said website, putting in knowledge of the competent authorities of the content in question.

 

Applicable Law and Jurisdiction

El idioma de redacción e interpretación de este aviso legal es el español.

LThe relationship between “The Brand Company” and the User is governed in each and every one of its extremes by Spanish law, to which both parties expressly submit in the event of any controversy or issue related to this website or the activities carried out on it.

For their part, in the event that the user is domiciled outside of Spain,  “The Brand Company” and the User submit, expressly waiving any other jurisdiction, to the competent Courts and Tribunals of Spain.

Use of Artificial Intelligence (IA)

At THE BRAND COMPANY, S.L., we use artificial intelligence (AI) tools to support certain processes involving content creation, graphic design, communication and customer service, with the aim of improving the quality of our services and providing a more comprehensive experience for users of our website.

1. Image Creation and Editing

Some of the images published on our website, in our catalogue, blog and other communication materials may have been created, modified or retouched using artificial intelligence tools, primarily ChatGPT (OpenAI) and Canva.

These tools are used to generate visual compositions, enhance images, perform photo retouching and create graphic content intended to present and promote our products and services.

Therefore, certain images may be illustrative or conceptual in nature and may not accurately represent the characteristics, proportions, colours or finishes of the final product.
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2. Written Content Creation

Written Content Creation We use artificial intelligence tools, primarily ChatGPT (OpenAI), to assist with the drafting, reviewing, structuring, translation and optimisation of certain content published on our website.

This content includes:

• Short and long product descriptions.
• Blog articles and posts.
• Informational, commercial and promotional texts.
• Other content related to our products, services and activities.

Artificial intelligence is used as an editorial support tool. Content may be reviewed, adapted and supervised by our team before publication to ensure consistency with commercial information and the characteristics of our products.

3. Aiwa Virtual Assistant

THE BRAND COMPANY plans to introduce a virtual assistant called Aiwa on its website, powered by artificial intelligence technology provided by Talqia.

This assistant will be designed to facilitate website navigation, answer frequently asked questions and provide information about our products, customisation options and services.

Users will be informed that they are interacting with an automated artificial intelligence system rather than a human being.

Users will be informed that they are interacting with an automated artificial intelligence system rather than a human being. The responses provided by Aiwa will be for informational and guidance purposes only. In case of doubt or when specific confirmation is required regarding prices, availability, delivery times, technical specifications or commercial terms, users may contact our team directly at ​ info@thebrandcompany.net.

Any personal data provided during conversations with the assistant will be processed in accordance with our Privacy Policy and applicable data protection legislation.

4.  Transparency and Supervision

THE BRAND COMPANY  is committed to the responsible and transparent use of artificial intelligence, employing these technologies as complementary tools to support the work of its team.

The use of AI does not replace the company's responsibility for the commercial information published or for the products and services it offers.

We are committed to reviewing and updating our use of these technologies in line with their development and applicable legal requirements, particularly those established by Regulation (EU) 2024/1689 on artificial intelligence and data protection legislation.