September marks the return to business for the promotional products industry. Campaigns, trade fairs, conferences, product launches and corporate events are back, along with the search for fresh ideas and new solutions for the projects coming up over the next few months.
The AIMFAP and FYVAR Road Shows are also back, one of the key professional events for the promotional merchandise industry. The Autumn 2026 edition will visit several cities across Spain and Portugal between September and early October, bringing together suppliers, distributors, agencies and industry professionals.
The Brand Company will once again be taking part in several stops on the tour, presenting our branded catering and beverage solutions and, above all, meeting directly with agencies, promotional merchandise distributors and other professionals looking for new ideas for their clients’ campaigns and events.
If you are getting ready for the new season, make a note of these dates.
What are the AIMFAP and FYVAR Road Shows?
The Associations’ Road Shows, also known as RSA, are professional events jointly organised by AIMFAP and FYVAR, bringing the promotional products industry to different cities across Spain and Portugal.
Unlike a large trade fair held in a single location, the Road Show format gives agencies, distributors and other professionals the chance to meet suppliers and discover the latest market developments in a more local and direct setting.
For professionals working on promotional campaigns, brand activations or events for their clients, these events are an opportunity to see products first-hand, explore materials and finishes, compare different customisation options and discuss specific projects directly with suppliers.
AIMFAP brings together manufacturers, importers, wholesalers and printers from the promotional products industry and currently has more than one hundred member companies. The Road Shows are part of the professional events organised by the association across Spain and Portugal.
AIMFAP and FYVAR Road Shows Autumn 2026 Calendar
The Autumn 2026 tour starts in Madrid on 3 September and finishes in Porto on 1 October. The official calendar includes eight cities:
|
City |
Date |
Place |
|
Madrid |
3 September 2026 |
Espacio MEEU |
|
Valencia |
8 September 2026 |
Sercotel Sorolla Palace |
|
Barcelona |
10 September 2026 |
SB Icaria |
|
Bilbao |
15 September 2026 |
Occidental Bilbao |
|
Zaragoza |
17 September 2026 |
NH Collection Gran Hotel |
|
Sevilla |
22 September 2026 |
AC Sevilla Forum |
|
Lisboa |
29 September 2026 |
Meliá Lisboa Aeropuerto |
|
Oporto |
1 October 2026 |
Tryp by Wyndham Porto Expo Hotel |
Visitor registration is centralised, regardless of whether each event is managed by FYVAR or AIMFAP, and professionals can register for one or several cities.
The Brand Company is Back on the Road
This autumn, we will be hitting the road again.
The Brand Company will be attending several Road Show stops, including Madrid, Barcelona, Bilbao, Zaragoza, Seville and Lisbon.
For us, these events are especially valuable because they allow us to show something that is not always easy to communicate through a screen: formats, sizes, materials, print quality, finishes and different customisation options.
For our clients, they are also a great opportunity to bring along a specific project and discuss which solution could be the best fit.
Is your client planning a conference? A product launch? A promotional campaign? A corporate event? A trade fair? A coffee break for several hundred attendees?
At the Road Show, we can review the project together, assess the quantities required and explore the best options depending on the type of event, budget, lead time and customisation requirements.
What Can You Discover at Our Stand?
The Brand Company specialises in customised products for catering, events and promotional campaigns. During the Road Shows, we will showcase different solutions designed to integrate your client’s branding into the products that form part of the event itself.
Different Formats of Customised Water
Water is one of the most common products at conferences, trade fairs, meetings, corporate events and promotional activations, but the right format can vary considerably from one project to another.
Customised water bottles, canned water, water cartons, different capacities, materials and customisation options make it possible to adapt the product to the visual identity, quantities and requirements of each campaign.
At the Road Shows, you will be able to compare different formats and see which option could work best for your client’s next project.
Customised Cups and Glasses for Events and Catering
Coffee breaks, festivals, product launches, catering services, bars and corporate events all have very different requirements.
Our range includes everything from customised paper cups for coffee and hot drinks to unbreakable cups and glasses for events where a durable and reusable solution is needed.
Being able to see the different sizes, materials and finishes in person is especially useful when choosing which option to recommend to a client.
Customised Napkins and Tabletop Products
Customisation can also continue at the table or throughout the catering service.
Customised paper napkins, coasters, cutlery sets and different food and beverage solutions help maintain brand visibility at different stages of the event.
These are practical products that are already part of the catering operation, but once customised, they also become an additional communication tool for the brand.
Solutions for Short Runs and Large Volumes
Not every project starts with 10,000 units.
An agency may need to prepare an exclusive presentation, a small-scale event, a corporate meeting or a one-off activation. In other cases, the project may require thousands of units for a campaign, trade fair or large event.
That is why we work with different minimum order quantities, printing systems and customisation options.
During the Road Shows, we can help you assess which solution is most suitable depending on the quantity, lead time and visual result your client is looking for.
Why Visit a Road Show if You Work with Events and Promotional Campaigns?
The internet makes it possible to browse hundreds of products quickly, but when it comes to customised products, there are still many aspects that are much easier to assess in person.
Feeling a material, comparing two cup sizes, seeing the difference between different napkin qualities or checking how a print looks on a particular type of packaging can completely change the decision about which product to present to a client.
A Road Show also allows you to concentrate several supplier sourcing and product selection tasks into just a few hours.
You can discover new products for upcoming projects, compare alternatives, ask about minimum order quantities, explore new customisation techniques and discuss questions directly with commercial teams.
And September is a particularly good time to do so.
As the holiday period comes to an end, a new season of trade fairs, conferences, product launches, corporate events and promotional campaigns begins. At the same time, many companies start preparing their end-of-year and Christmas activities.
Starting this period with new solutions to offer your clients can make a real difference when putting together a proposal.
Do You Have a Project for One of Your Clients? Bring It to the Road Show
You do not have to visit simply to discover new products.
If you already have a project on your desk, bring it with you.
Knowing the type of event, approximate number of attendees, quantities required, delivery date and customisation idea will allow us to guide you towards the most suitable options.
Sometimes the right solution may be a customised bottle. In other cases, a can or water carton may be a better fit. For a coffee break, customised cups and napkins may work well together, while an event with a catering service may also require coasters, cutlery, cups or customised packaging.
The key is to find a product that fits both your client’s brand identity and the practical requirements of the event.
See You in Madrid, Barcelona, Bilbao, Zaragoza, Seville and Lisbon
Our autumn route will take us to several locations across Spain and Portugal.
You can find us at:
- Madrid: 3 September
- Barcelona: 10 September
- Bilbao: 15 September
- Zaragoza: 17 September
- Sevilla: 22 September
- Lisboa: 29 September
The Brand Company is already listed among the exhibitors for the Autumn 2026 editions in Barcelona, Zaragoza and Seville.
It will be a great opportunity to meet again after the summer, show you our latest additions and discuss the projects you are preparing for the months ahead.
Come and Visit Us at the Road Shows
If you are attending any of the AIMFAP and FYVAR Road Shows this autumn, come and visit us. It will be a great opportunity to discover our products, see materials, formats and finishes first-hand, and explore new solutions for your clients’ upcoming events and campaigns..
If you cannot join us this time, visit thebrandcompany.net to discover our full range of customised beverages, catering products and event solutions.
If you cannot join us this time, visit thebrandcompany.net to discover our full range of customised beverages, catering products and event solutions info@thebrandcompany.net. We will be happy to help.
Frequently Asked Questions About the AIMFAP and FYVAR Road Shows 2026
What are the AIMFAP and FYVAR Road Shows?
They are professional events for the promotional products industry, organised by AIMFAP and FYVAR in different cities across Spain and Portugal. They give industry professionals the opportunity to meet suppliers and discover products, new developments and customisation solutions first-hand.
Who Can Attend the Road Shows?
The Road Shows are aimed at professionals working in or connected to the promotional products industry. AIMFAP is promoting the Autumn 2026 edition as a professional event with free registration for industry visitors.
When Do the Autumn 2026 Road Shows Take Place?
The tour begins in Madrid on 3 September 2026 and finishes in Porto on 1 October 2026, with additional stops in Valencia, Barcelona, Bilbao, Zaragoza, Seville and Lisbon.
Which Road Shows Will The Brand Company Attend?
The Brand Company will be present at several stops, including Madrid, Barcelona, Bilbao, Zaragoza, Seville and Lisbon.
What Products Can I See at The Brand Company Stand?
You will be able to discover a wide range of customised catering and beverage solutions for your clients’ events and campaigns, including customised water formats, cups, glasses, napkins, coasters and other catering and hospitality solutions.
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