Burger & Party Picks: small details that strengthen your brand at events

EAt an event, first impressions matter. But it’s the small details that make the difference and turn the experience into something people remember. In catering and food service, custom picks have become an effective tool to combine functionality with brand visibility. Whether as burger picks or party picks for events, this simple accessory can transform how the service is perceived.

Today, event organizers, agencies, and caterers want to stand out with innovative proposals that convey professionalism and creativity. In this context, something as small as a pick can become a strategic resource that leaves a mark on every guest.

Custom picks: much more than an accessory

At first glance, a pick is just a practical element that holds a canapé, a mini-burger, or a tapa together. But once customized, it turns into a micro-branding support with a direct impact on the diner’s experience.

Custom picks serve two essential functions:

• Practicality: they add convenience and order to the food presentation, preventing pieces from falling apart or losing shape.
• Brand visibility: each pick puts a logo, hashtag, tagline, or message right into the guest’s hand.

At large events, this dual function is key: they help the catering team with service while constantly projecting the brand’s identity.

Small-scale branding: when your logo is on every bite

Custom burger picks and party picks for events become powerful visual touchpoints. By adding a logo, a hashtag, or even a QR code, they reinforce brand identity on every plate served.

They also create a multiplier effect:

• They show up in photos guests share on social media, multiplying logo exposure.
• They’re in direct contact with the diner, which communicates proximity and integrates the brand into the experience.
• They are an unexpected detail that signals creativity and attention to detail.

Consider two scenarios: in the first, mini-burgers are served with a standard toothpick; in the second, the same items feature custom burger picks with the host company’s logo. The impact on guests is radically different.

The power of micro-details in the dining experience

When planning events, the big elements (stage, décor, catering) draw the initial attention. But it’s the micro-details that build a unique experience and mark the difference between standard service and a carefully curated one.

Custom party picks clearly show how a small detail can shape overall perception:

• Corporate receptions, they add a touch of elegance and professionalism.
• Food trucks and festivals, they bring freshness and fun, plus brand visibility.
• EWeddings and private celebrations, they surprise guests with a creative, distinctive twist.

More and more, attendees expect a complete experience where every detail counts. Incorporating custom picks into the presentation is a simple, effective way to elevate the experience without major additional investment.

Materials and designs that set the trend

Within the wide range of picks on the market, our collection focuses on versatile, sustainable models that adapt easily to each occasion. These are the options we offer:

• Burger Pick: 15 cm wooden pick with a 4 × 5 cm custom paper flag.
• Party Pick: 7 cm wooden pick with a 2.5 × 4 cm custom paper flag.

Both formats can be customized in full color (CMYK) or with single-color black print, and are available from just 100 units. This makes them ideal for both short runs (exclusive presentations or private dinners) and high-volume events (festivals, trade fairs, or corporate catering).

The wooden base adds extra value: it’s a natural, sustainable material aligned with the eco-friendly trend leading the events and food-service sectors.

Practical examples: where burger picks and party picks fit best

Custom burger picks and party picks are highly versatile and adapt to many settings. Some especially effective use cases include:

• Corporate events and conferences: picks with the host company’s logo on appetizers during coffee breaks.
• Food festivals: picks with hashtags or taglines that invite social-media interaction.
• Weddings and private celebrations: personalized picks with initials or messages for a romantic or playful touch.
• Everyday hospitality: burger restaurants, caterers, and bars that want to stand out with a unique, cost-effective detail.

Key benefits of including custom picks at an event

Integrating custom picks into your proposal brings multiple advantages::

• Brand reinforcement: every pick becomes a tangible, visual reminder.
• Photogenic impact: they boost brand presence on social media via guests’ photos.
• Enhanced dining experience: a thoughtful detail that surprises and conveys professionalism.
• Sustainability: wood and paper communicate eco-conscious values.
• Competitive differentiation: compared with a standard service, custom picks elevate the perceived quality of the event.

​​Tips to get the most from your custom picks

1. Leverage design: include the logo, but also play with hashtags, taglines, or messages that invite sharing.
2. Use color strategically: full-color printing enables vibrant designs that reinforce branding.
3. Consider context: adapt the design to the type of event (corporate, casual, festive).
4. Coordinate with other materials: aligning picks with custom napkins, cups, or table elements amplifies impact.
5. Deploy QR codes wisely: link to social profiles, digital menus, or quick satisfaction surveys.

Custom burger picks and party picks are a perfect example of how micro-details can elevate the dining experience while strengthening the brand. A simple gesture that multiplies visibility, adds coherence, and leaves a mark on every guest.

If you’d like more information or tailored advice for your next event, write to info@thebrandcompany.net. We’ll be happy to help you add that distinctive touch that turns the ordinary into something outstanding.