Summer means festivals, open-air events, and vibrant celebrations. For those working in the organization of these gatherings—especially catering companies, beverage brands, and event agencies—product customization can make a significant difference in the attendee experience and brand visibility. In this post, we share personalized product ideas for events that combine usefulness, aesthetics, and branding. The goal? To surprise, strengthen brand identity, and stand out in the dynamic atmosphere of a festival.
1. Why invest in personalized products at festivals?
In such a visual and competitive environment as summer festivals, personalized products become key tools for visibility and differentiation. It's not just about branding: it's about creating a coherent and unique experience.
Main advantages:
- They reinforce brand image in a natural and consistent way.
- They are useful and functional during the event.
- They add value for attendees.
- They encourage social media sharing (photogenic, eye-catching).
- They convey professionalism and attention to detail.
2. Personalized products for catering: must-haves at festivals
2.1. Personalized cardboard cups
Cardboard cups are a practical and eco-friendly option for serving hot or cold drinks. At festivals with open bars or food stands, these cups serve a dual purpose: serving and communicating..
Advantages:
- Full-color customization
- Available in various sizes (espresso, coffee, soft drinks).
- Easy to recycle and transport.
- Double-wall option for hot drinks.
Tip: Use vibrant colors and graphic design that reflects the festival’s spirit or your client’s brand aesthetic. A cup can become the most powerful visual memory of the event.
2.2. Full-area printed napkins
Another key ally for caterers is paper napkins. When printed over the full area, their impact increases significantly.
Why customize them?
- They add visual coherence to service presentation.
- They reinforce the brand's visual identity.
- A low-cost detail with high perceived value.
Ideal formats for festivals: standard napkins (33x33), triple-layer, or cocktail napkins for lounge or tasting areas.
2.3. Personalized bottles: hydration with style
Whether it’s bottles made of recycled PET (RPET), reusable sugarcane or aluminum bottles, or customized water cartons, having a branded hydration option is a must at any festival.
Recommendations:
- Personalized water cartons: ideal for sustainable festivals, customizable with striking designs, high visual impact.
- Customized RPET bottles: practical and economical, perfect for large-scale festivals with high attendee turnover.
- Reusable personalized bottles: great as a premium item for VIP guests or festivals focused on sustainability.
2.4. Personalized coasters
Coasters not only protect surfaces, they also serve as highly effective brand supports. They can include QR codes linking to promotions, digital menus, or event playlists.
Popular options :
- Round or square coasters.
- Single or double-sided printing.
- High-weight paper.
Extra idea: Use coasters to share the performance schedule or official event hashtags.
2.5. Personalized cutlery sets
In food truck zones or informal dining areas, personalized cutlery sets are a practical and hygienic solution. They also allow brand identity to shine through even in the most functional details.
Advantages :
- Presented in customizable kraft or white envelopes.
- Include spoon, fork, knife, and napkin.
- Convey professionalism and care.
2.6. Customizable Reusable PP Cups
More and more festivals are opting for reusable PP (polypropylene) cups as a practical, durable, and visually appealing alternative. Their sturdiness and reusability make them a perfect option for high-attendance events..
Advantages :
- They offer a more professional and solid image for beverage service..
- They can be customized with the client's logo or the festival's design.
- They reduce waste and convey a commitment to sustainability.
- They can be offered as part of a returnable cup system or as a keepsake from the event.
Tip: Choose eye-catching designs that encourage attendees to keep the cup as a souvenir. It’s a product that creates impact both during and after the event.
3. Other Complementary Products
While catering is the main focus, additional personalized products can help complete the experience:
- Custom caps: Very eye-catching, perfect for daytime festivals and brand activations..
- Fans or “pai pais”: Ideal for summer festivals with high temperatures.
- Custom wristbands: Useful for managing access and reinforcing the overall event aesthetic..
These items can be part of a complete welcome kit or exclusive merchandise for attendees.
4. How to Integrate All Products into a Single Visual Concept
The key to making personalized products for events work is visual coherence. At a festival, the image should be clear and fun. To achieve this:
- Use a consistent color palette across all products.
- Incorporate the logo or slogan discreetly yet recognizably.
- Align all elements with the audience type and event style (boho, urban, sustainable, elegant…).
Example: In an electronic music festival with a futuristic theme, you could go for black cups with metallic stamping, personalized napkins with neon gradients, and water bricks designed in electric tones.
5. What to Consider Before Choosing Your Personalized Festival Products
Before making decisions, consider:
- Audience profile: Young people, families, VIPs?
- Type of event: Gastronomic, musical, institutional?
- Budget: Some products allow for large quantities at a very good price.
- Production and delivery time: Planning ahead is essential.
- Brand message: It’s not just about putting a logo—it’s about telling a visual story.
Personalized products for events don't just serve or decorate—they communicate, inspire, and position your client's brand. At summer festivals, where everything moves fast and the environment is highly visual, taking advantage of every surface is key to standing out.
Do you organize festivals or work with brands looking to shine in the summer ? Discover everything we can customize so that every detail speaks for them at www.thebrandcompany.net
and then Add to Home Screen.