At trade fairs, conferences, training programmes or corporate events, the first impression makes all the difference. Welcome packs are not just a courtesy gesture—they are an opportunity to reinforce the client’s brand identity, communicate values and create a complete experience from the very first moment.
In this context, including a personalised water bottle is not only practical—it’s also strategic. It’s a useful, visible item aligned with the values of sustainability, design, and attention to detail that many brands wish to convey. In this article, we explore why personalised bottles have become a must-have in welcome kits and which formats are most suitable depending on the type of event.
1. Benefits of Including a Personalised Bottle in a Welcome Pack
Continuous Visibility
A personalised bottle is present from the very first moment. Attendees carry it in their hand, place it on the table, take it with them—or even reuse it during the event. It’s a brand support that moves with them, without being intrusive.
Immediate Usefulness
Unlike other promotional gifts that may stay in the bag unopened, water is almost always consumed during the event. It’s functional and, in warm or long-duration environments, especially appreciated.
Brand Image Reinforcement
A well-designed bottle conveys professionalism and coherence. If the rest of the pack is well thought out, the bottle should be no exception. It allows you to showcase brand colours, key messages or even designs tailored to the event context.
2. Which Format to Choose? It Depends on the Event’s Goal
Choosing the right bottle isn’t just about budget—it also depends on the type of event, the attendee profile and the message you want to convey. Here are some recommendations:
Personalised RPET or PET Bottles
Ideal for one- or two-day events with a large number of attendees. Lightweight, affordable, and customisable with full-colour labels. They convey practicality and environmental commitment.
Recommended for: trade fairs, conferences, academic events, technical training sessions.
Reusable Bottles Made from Sugarcane or Aluminium
Perfect for offering a value-added gift that attendees can take home and reuse. Sugarcane sends a message of sustainability and closeness; aluminium projects a more modern and tech-savvy image.
Recommended for: executive programmes, sustainable events, team-building activities, onboarding kits or incentive packages.
3. Use Cases: How to Integrate the Bottle into Different Types of Packs
Business Schools and Executive Training
Participants receive a kit with documents, pen, notebook... and a personalised reusable bottle they will use throughout the sessions. Often, it becomes a memorable item that remains on their desk.
Trade Fairs and Conferences
A personalised water bottle included in the welcome pack allows attendees to stay hydrated without searching for water stations. As they walk through booths or common areas, the bottle becomes an extra promotional tool for the exhibiting brand.
Internal Corporate Events
In onboarding activities, internal training sessions or incentive trips, including a personalised bottle as part of the pack conveys attention to detail, team identity and care for the attendee experience.
4. How to Design the Bottle to Match the Rest of the Pack
To ensure the bottle blends harmoniously with the rest of the welcome pack, it’s important that the design is approached with consistency:
- Colours aligned with the client’s visual identity
- Short and clear messages or claims
- Inclusion of event dates, event name or attendee name (if possible)
- Readable typography and clean design
The bottle should not compete with the rest of the items, but rather integrate as a complementary part of the set.
Conclusion: A Useful Object That Reinforces the Brand Effortlessly
Personalised bottles not only serve a practical purpose during an event—they also enhance the attendee experience and elevate the client’s brand perception. By including them in a welcome pack, you maximise their visibility and their potential to make an impact—without overwhelming the message.
In a context where every detail matters, choosing a personalised water bottle is a smart and effective decision.
Looking for the ideal format to include in your next welcome kit?
In our catalogue, you’ll find personalised bottles made of RPET, aluminium, sugarcane or glass.
We’ll help you choose the best fit for your client and type of event. Write to us at info@thebrandcompany.net or place your order online at www.thebrandcompany.net
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