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Why paper cups are the best choice for caterings and coffee breaks

From the furniture to the products offered, everything communicates something about the client's brand. And one of those elements that is often underestimated — but has a direct impact both functionally and visually — is the cup. In this post, we’ll explain why personalized paper cups are the best choice for caterings, coffee breaks, and corporate events. And above all, how to use them as a branding tool.

1. Functionality and convenience in fast-paced events

Paper cups stand out for their lightness, ease of use, and quick disposal. They require no washing, take up little space, and are easy to transport. For events with high attendee turnover or where service needs to be agile — such as coffee breaks at conferences or training session pauses — they’re the perfect solution.

They also come in different capacities (espresso, long coffee, hot chocolate, etc.) and can have a double wall or interior coating to hold hot drinks without burning hands or deteriorating.

2. Sustainability: an increasingly important criterion

Personalized paper cups are perceived as a more responsible option compared to disposable plastic. Being made of biodegradable, recyclable, or even compostable materials (depending on the coating), they meet the growing demand for more sustainable solutions in events and catering.

Offering models with water-based coatings or free from petroleum-derived plastics shows a real commitment to the environment. Ideal for brands that want to reflect these values to clients, employees, or partners.

3. Brand image in every sip

The big difference lies in personalization. A paper cup can be much more than a container — it becomes a visual medium that reinforces your client’s brand identity at every table, tray, and in every hand.

3.1. Full-color printing

Cups can be customized with one-color direct printing for simple designs or full-area printing. This allows for everything from logos to more creative designs, illustrations, slogans or specific campaigns. The cup’s surface becomes a small advertising canvas.

3.2. Differentiation based on the type of event

  • At trade shows and conferences: they boost your client’s brand visibility even as attendees move between stands.
  • At corporate presentations or internal events: they help generate cohesion and reinforce branding.
  • At premium caterings or coffee breaks: a carefully designed cup conveys professionalism and attention to detail.

4. Advantages over plastic or reusable cups

4.1. Compared to plastic cups:

  • Higher perception of sustainability
  • More attractive customization options
  • More pleasant to the touch
  • Better insulation for hot drinks

4.2. Compared to reusable cups:

  • No logistics needed for collection and washing
  • Ideal for high-rotation or single-use events
  • Lower unit cost for large orders
  • Lighter and easier to transport

For one-off events or those with many attendees, paper cups are the most practical and cost-effective option.

5. Types of paper cups and when to use them

Having several models allows you to adapt to every occasion:

  • 4 oz: ideal for espresso or quick tastings
  • 6–8 oz: perfect for black coffee, macchiato or smaller drinks
  • 12 oz: recommended for lattes or hot chocolate
  • Double-wall or eco-friendly models: for hot drinks or events that want to highlight their sustainability profile

They can also be combined with lids or sleeves for outdoor or on-the-go events.

6. Ideas to get the most out of them

  • Include an inspirational quote related to the event in the design
  • Use cups as a support for promotional campaigns
  • Match the cup design with other personalized tableware: napkins, coasters or bags
  • Create a limited edition for a special event (anniversary, product launch, etc.)

7. Conclusion: small supports, big impact

Personalized paper cups not only fulfill their practical purpose — they also multiply the visual impact of an event. They reinforce your client’s brand identity, communicate values such as sustainability, and adapt to different event formats with great versatility.

If you're planning a catering, coffee break or presentation for your client, don’t underestimate this medium. Customize it, align it with the rest of the concept, and make every sip count.

Have an event coming up?
Write to us at info@thebrandcompany.net and we’ll help you choose the perfect cup for every occasion. Customization, sizes, materials… everything designed to make your concept stand out!

 


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